SEO SEA training
Gain expertise in SEO and SEA through hands-on training. Master keyword planning, technical SEO optimisation, Google Ads setup, A/B testing, and performance tracking to reduce paid costs, increase organic traffic, and maximise return on ad spend in competitive digital marketing efforts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This training equips you with skills to develop targeted keyword strategies, create effective Google Ads campaigns, and build search structures that drive conversions. You'll optimise landing pages, write compelling ad copy, enhance technical SEO, and plan initial content. Plus, master key performance indicators, reporting schedules, testing processes, and intelligent budget adjustments from paid to organic channels as results improve.
Elevify advantages
Develop skills
- Integrated SEO-SEA strategy: align organic and paid efforts to rapidly scale quality traffic.
- Keyword taxonomy design: create top, middle, and product-level clusters for better conversions.
- On-page SEO execution: optimise content, user experience, and internal links for fast results.
- Google Ads architecture: organise campaigns, ads, and budgets to achieve high return on ad spend.
- Analytics and testing: monitor KPIs, run A/B tests on pages, and reallocate budgets as SEO improves.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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