SEO Fundamentals Course
This course teaches foundational SEO skills for optimizing category pages, focusing on keyword selection, on-page elements, content creation, technical assessments, and performance tracking using free tools.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The SEO Basics Course provides a straightforward, hands-on approach to optimising a sustainable desks category page from beginning to end. Discover how to select and align keywords with search intent, craft titles, meta descriptions, and headings that draw clicks, create user-centred content that boosts sales, collaborate with developers on technical SEO, and monitor results using free tools like Google Search Console and GA4 to demonstrate tangible outcomes.
Elevify advantages
Develop skills
- On-page SEO implementation: Craft titles, metas, headings and content that rank and drive conversions.
- Keyword planning: Choose and assign high-intent sustainable terms to main pages quickly.
- Content for category pages: Develop easy-to-scan, user-focused copy that increases sales.
- Technical SEO assessments: Identify mobile, speed, URL and indexing problems using free tools.
- SEO tracking: Monitor traffic, rankings and conversions with basic GSC and GA4 features.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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