Search Marketing Course
Master search marketing tailored for eco-friendly brands in Spain. This course covers keyword strategies, Google Ads configuration, bidding techniques, performance tracking, and optimisation methods to drive higher conversions, ROAS, and revenue—ideal for digital marketers seeking proven, measurable outcomes in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course delivers a hands-on, step-by-step guide to planning, launching, and optimising effective search marketing campaigns. You'll dive into keyword research, match types, negative keywords, intelligent Google Ads setups, budget management, bidding tactics, and compelling ad creation. Gain expertise in tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify advantages
Develop skills
- Performance tracking: create KPI dashboards and respond quickly to ROAS, CPA, and AOV metrics.
- Keyword strategy: conduct research, segment, and optimise search terms to attract high-intent visitors.
- Smart bidding and budgets: distribute spending effectively and select strategies to achieve target CPA and ROAS.
- Google Ads structure: build scalable campaigns, ad groups, and remarketing lists.
- High-impact ad copy: develop RSAs and extensions that match buyer intent rapidly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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