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Real-Time Bidding (RTB) Course

Real-Time Bidding (RTB) Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for top results. You'll learn to segment and use first- and third-party data, set clever bids and price limits, organise campaigns by customer funnel stages, and create effective A/B tests. Plus, gain skills in reporting, KPI evaluation, and stakeholder updates suited to a sports apparel online shop scenario.

Elevify advantages

Develop skills

  • RTB KPI expertise: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
  • Audience targeting: create valuable RTB groups and intelligent bid adjustments.
  • Bid strategy planning: establish, tweak, and refine RTB bids for profitable growth.
  • Testing and improvement: conduct DSP A/B tests and refine weekly for lower CPA.
  • Leadership reporting: transform RTB data into clear insights and actionable presentations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Prison System Intelligence Advisor, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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