Programmatic Marketing Course
This course equips marketers with essential skills to plan, execute, and optimize programmatic advertising campaigns for revenue-driven results, focusing on KPIs, attribution, testing, audience targeting, and forecasting.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Programmatic Marketing Course provides a practical, step-by-step approach to planning, launching, and optimising campaigns that achieve specific revenue targets. You will learn to establish KPIs, implement precise tracking, select suitable attribution methods, and create intelligent audiences for US home and lifestyle buyers. Gain expertise in testing structures, bidding tactics, forecasting, and budget distribution to confidently expand performance and deliver meaningful reports.
Elevify advantages
Develop skills
- KPI strategy: Establish precise ROAS, CPA, and revenue targets for programmatic expansion.
- Attribution mastery: Select and confirm the appropriate model for programmatic effectiveness.
- Testing framework: Conduct rapid A/B tests and expand successful audiences and creatives.
- Audience building: Develop high-ROI prospecting, retargeting, and lookalike segments.
- Forecasting skills: Construct efficient CPM-CTR-CR models to anticipate CPA and ROAS.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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