professional webmarketing training
Gain expertise in professional web marketing through practical sessions on SEO, SEM, paid social, email strategies, analytics, and refinement techniques. Develop data-backed campaigns that increase website traffic, sales conversions, and return on investment for contemporary digital marketing operations. Ideal for building skills suited to today's online business needs in Zimbabwe and beyond.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This training provides a straightforward guide to planning and running successful online marketing campaigns. Learners will create buyer profiles, outline customer paths, develop strong SEO plans, organise SEM efforts, and explore paid social media, display ads, and video content. Key areas include keyword analysis, website optimisation, performance tracking, and ongoing experiments to convert visitors into revenue.
Elevify advantages
Develop skills
- Set up SEM campaigns: create focused search advertisements using intelligent bidding and monitoring.
- Optimise SEO site layouts: build quick, searchable structures for product pages that support sustainability.
- Conduct keyword research: select terms with strong purchase intent and align them to high-converting pages.
- Manage paid social and video ads: target audiences, design engaging content, calls to action, and retargeting sequences.
- Apply analytics and improvements: monitor key performance indicators and perform fast A/B tests to improve return on ad spend.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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