Paid Media Course
This course equips learners with hands-on skills to master paid media on Google and Meta, from campaign planning and execution to optimization and scaling for maximum ROI.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns on Meta and Google. You'll learn to assess market sizes, define target audiences, set up efficient budgets, select key performance indicators, and use attribution models. Gain expertise in Performance Max, Search, and Meta setups, create compelling creatives that convert, conduct structured A/B tests, and present results clearly to quickly scale profitable, data-informed campaigns.
Elevify advantages
Develop skills
- Performance media planning: develop efficient, ROI-driven channel and budget combinations.
- Google & Meta ads expertise: deploy effective Search, PMax, and social media campaigns.
- Conversion-oriented creative work: design and test engaging hooks, copy, and formats that boost sales.
- KPI and attribution analysis: interpret ROAS, CPA, and models to guide intelligent spending.
- Quick optimisation processes: execute A/B tests and expand successful elements in weeks, not months.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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