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Paid Media Course

Paid Media Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns on Meta and Google. You'll learn to assess market sizes, define target audiences, set up efficient budgets, select key performance indicators, and use attribution models. Gain expertise in Performance Max, Search, and Meta setups, create compelling creatives that convert, conduct structured A/B tests, and present results clearly to quickly scale profitable, data-informed campaigns.

Elevify advantages

Develop skills

  • Performance media planning: develop efficient, ROI-driven channel and budget combinations.
  • Google & Meta ads expertise: deploy effective Search, PMax, and social media campaigns.
  • Conversion-oriented creative work: design and test engaging hooks, copy, and formats that boost sales.
  • KPI and attribution analysis: interpret ROAS, CPA, and models to guide intelligent spending.
  • Quick optimisation processes: execute A/B tests and expand successful elements in weeks, not months.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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