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Media Marketing Course

Media Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Media Marketing Course teaches you how to plan and execute profitable campaigns for a D2C natural skincare brand. You'll learn to set SMART objectives, select appropriate KPIs and attribution models, configure GA4 and UTMs, and develop a solid media plan. Gain hands-on experience with creative ideas, CRO, testing, reporting, and scaling influencers to optimise spending and increase sales across paid, owned, and earned channels with confidence.

Elevify advantages

Develop skills

  • KPI strategy & analytics: set SMART goals, GA4 tracking, and UTM standards.
  • Media planning mastery: build $10K plans, forecast ROAS, and optimise budgets quickly.
  • Paid & earned media execution: launch search, social, email, and influencer campaigns.
  • Conversion-focused UX & copy: improve product pages, checkout flow, and microcopy.
  • Testing & reporting: run A/B tests, read dashboards, and deliver clear executive summaries.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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