Matomo Analytics training
Gain expertise in Matomo Analytics for GDPR-compliant digital marketing. Master privacy-focused tracking, consent mechanisms, data minimisation, secure hosting, and campaign optimisation tools like funnels and landing page analysis while ensuring full legal compliance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Matomo Analytics Training equips you to set up privacy-first tracking that provides trustworthy insights and adheres to GDPR and German standards. Cover consent interfaces, cookie banners, data reduction techniques, hosting options, and secure data handling. Hands-on practice in creating compliant reports, funnels, and campaign evaluations, plus governance checklists for immediate use.
Elevify advantages
Develop skills
- Design GDPR-compliant tracking setups with data minimisation in Matomo.
- Set up consent user experience including cookie banners and opt-outs in Matomo.
- Optimise marketing campaigns using UTMs, funnels, and ROI tracking in Matomo.
- Implement secure hosting for Matomo with EU data compliance and encryption.
- Manage analytics governance through audits, DPIA, and response procedures.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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