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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Marketing Planning and Management Course provides a straightforward, hands-on framework to meet ARR goals reliably. You will learn to create coordinated funnels, define key KPIs, calculate ACV and CAC, and construct achievable conversion paths. Master strategies for channels, lead qualification, automation tools, reporting dashboards, and ongoing testing to effectively plan, launch, and improve campaigns that produce quality pipeline and revenue consistently.

Elevify advantages

Develop skills

  • Build sales-marketing funnels: set stages, SLAs, and handoffs quickly.
  • Model KPIs from ARR targets: convert revenue goals into leads, MQLs, SQLs, pipeline.
  • Plan efficient digital channels: SEO, paid ads, email, demand gen that deliver results.
  • Develop lead scoring systems: qualify B2B SaaS leads using clear rules and signals.
  • Refine CAC and funnels: test, track attribution, improve campaigns with data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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