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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Marketing Planning and Management Course provides a straightforward, hands-on framework to meet ARR goals reliably. You will learn to create coordinated funnels, define key KPIs, calculate ACV and CAC, and construct achievable conversion paths. Master strategies for channels, lead qualification, automation tools, reporting dashboards, and ongoing testing to effectively plan, launch, and improve campaigns that produce quality pipeline and revenue consistently.

Elevify advantages

Develop skills

  • Build sales-marketing funnels: set stages, SLAs, and handoffs quickly.
  • Model KPIs from ARR targets: convert revenue goals into leads, MQLs, SQLs, pipeline.
  • Plan efficient digital channels: SEO, paid ads, email, demand gen that deliver results.
  • Develop lead scoring systems: qualify B2B SaaS leads using clear rules and signals.
  • Refine CAC and funnels: test, track attribution, improve campaigns with data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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