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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Marketing Planning and Management Course provides a straightforward, hands-on framework to meet ARR goals reliably. You will learn to create coordinated funnels, define key KPIs, calculate ACV and CAC, and construct achievable conversion paths. Master strategies for channels, lead qualification, automation tools, reporting dashboards, and ongoing testing to effectively plan, launch, and improve campaigns that produce quality pipeline and revenue consistently.

Elevify advantages

Develop skills

  • Build sales-marketing funnels: set stages, SLAs, and handoffs quickly.
  • Model KPIs from ARR targets: convert revenue goals into leads, MQLs, SQLs, pipeline.
  • Plan efficient digital channels: SEO, paid ads, email, demand gen that deliver results.
  • Develop lead scoring systems: qualify B2B SaaS leads using clear rules and signals.
  • Refine CAC and funnels: test, track attribution, improve campaigns with data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Prison System Intelligence Advisor, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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