Marketing Planning & Management Course
Gain expertise in marketing planning and management for B2B SaaS companies. Align sales and marketing efforts, create high-return digital funnels, establish KPIs based on ARR, optimise SEO, paid media, email campaigns, and lead scoring to confidently achieve revenue goals. This course equips you with practical tools to plan, run, and refine campaigns that drive qualified leads and steady income growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Planning and Management Course provides a straightforward, hands-on framework to meet ARR goals reliably. You will learn to create coordinated funnels, define key KPIs, calculate ACV and CAC, and construct achievable conversion paths. Master strategies for channels, lead qualification, automation tools, reporting dashboards, and ongoing testing to effectively plan, launch, and improve campaigns that produce quality pipeline and revenue consistently.
Elevify advantages
Develop skills
- Build sales-marketing funnels: set stages, SLAs, and handoffs quickly.
- Model KPIs from ARR targets: convert revenue goals into leads, MQLs, SQLs, pipeline.
- Plan efficient digital channels: SEO, paid ads, email, demand gen that deliver results.
- Develop lead scoring systems: qualify B2B SaaS leads using clear rules and signals.
- Refine CAC and funnels: test, track attribution, improve campaigns with data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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