marketing automation training
Master marketing automation tailored for B2B SaaS success. Develop high-impact nurture email sequences, intelligent lead scoring systems, and dynamic behaviour-driven workflows using platforms like HubSpot and Marketo. These skills will enhance trial-to-paid conversion rates, generate qualified sales leads, and deliver measurable business results through optimised campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to create effective trial nurture campaigns from scratch. You'll learn to manage lead data, customise emails using behaviour triggers, build onboarding flows, and implement lead scoring with HubSpot or Marketo. Gain skills in workflow design, email delivery best practices, and A/B testing to improve trial-to-paid conversions and drive scalable revenue growth.
Elevify advantages
Develop skills
- Build robust B2B lead data structures: capture, sync, and enhance data efficiently.
- Develop effective lead scoring models in HubSpot or Marketo to identify genuine marketing qualified leads.
- Craft compelling trial nurture emails featuring intelligent personalisation techniques.
- Manage complex automation workflows including branches, limits, and suppression mechanisms.
- Track key trial-to-paid performance metrics and conduct rapid A/B tests for campaign refinement.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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