Google Ads Advanced Course
This advanced course equips you with strategies to build and optimize profitable Google Ads campaigns, covering account structure, bidding, tracking, and a structured 90-day plan for scaling results while protecting ROAS.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Google Ads Advanced Course teaches you how to create profitable, scalable campaigns in a few focused lessons. You'll learn to design smart account structures, refine keyword and negative strategies, and set up value-based bidding linked to margins. Master tracking with GA4, audience lists, Performance Max, Shopping, and YouTube, then follow a 90-day optimisation plan to test, protect ROAS, and grow results confidently.
Elevify advantages
Develop skills
- Advanced keyword strategy: build, segment, and negate queries for profitable scale.
- Value-based bidding: set tROAS, tCPA, and budgets tied to real margins fast.
- High-impact campaign architecture: structure Search, Shopping, and PMax to win.
- Creative optimisation: craft and test RSA, PMax, and Shopping assets for ROAS.
- 90-day optimisation plan: test, scale, and safeguard spend with clear KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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