Fundamentals of Digital Marketing Course
5/5
This course offers a practical introduction to digital marketing, focusing on cost-effective strategies for beginners to launch and optimize campaigns.

5.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Basics of Digital Marketing Course provides a straightforward, step-by-step approach to planning and executing low-budget campaigns that deliver real results. Discover how to analyse target groups, select suitable platforms, develop straightforward combined campaigns, compose compelling advertisements and emails, implement tracking systems, establish practical budgets, and enhance outcomes with hands-on tools, standards, and processes you can use right away.
Elevify advantages
Develop skills
- Platform choice and tools: Develop efficient, high-return campaigns on limited funds.
- Target group and tracking: Identify customer profiles, establish key indicators, and monitor GA4 results.
- Campaign content and pages: Create unique selling points, ad text, and landing pages that generate quick conversions.
- Email and customer loyalty: Initiate customer journey sequences, social validation, and referral initiatives.
- Budgeting and experimentation: Distribute $1K, conduct A/B trials, and improve return on ad spend using reports.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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