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Fundamentals of Digital Marketing Course

Fundamentals of Digital Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Basics of Digital Marketing Course provides a straightforward, step-by-step approach to planning and executing low-budget campaigns that deliver real results. Discover how to analyse target groups, select suitable platforms, develop straightforward combined campaigns, compose compelling advertisements and emails, implement tracking systems, establish practical budgets, and enhance outcomes with hands-on tools, standards, and processes you can use right away.

Elevify advantages

Develop skills

  • Platform choice and tools: Develop efficient, high-return campaigns on limited funds.
  • Target group and tracking: Identify customer profiles, establish key indicators, and monitor GA4 results.
  • Campaign content and pages: Create unique selling points, ad text, and landing pages that generate quick conversions.
  • Email and customer loyalty: Initiate customer journey sequences, social validation, and referral initiatives.
  • Budgeting and experimentation: Distribute $1K, conduct A/B trials, and improve return on ad spend using reports.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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