Facebook Analytics Course
This course provides practical skills for analyzing Facebook ad data, calculating key metrics, identifying performance drivers, and implementing optimizations to improve ad campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Facebook Analytics Course equips you with hands-on skills to tidy and ready ad CSVs, check data quality, and craft precise KPIs such as CTR, CPC, CPM, ROAS, and conversion rates. You'll grasp cohort metrics, attribution periods, and multi-touch approaches, then delve into trends, segments, and statistical relevance to reveal underlying issues and set up straightforward optimisation experiments, budget reallocations, and reporting practices you can use straight away.
Elevify advantages
Develop skills
- Facebook ads data prep: clean CSVs, fix errors, and standardise fields quickly.
- Metric mastery: calculate CTR, CPC, CPM, CPA, ROAS and conversion lift accurately.
- Performance analysis: compare campaigns, audiences, and placements to identify top performers.
- Insight generation: identify real performance drivers and distinguish cause from noise.
- Optimisation tactics: design fast tests, reallocate budgets, and expand profitable ads.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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