E-Marketing & Consumer Behavior Course
Dive into e-marketing and consumer behaviour to skyrocket your conversion rates. Grasp buyer psychology, create persona-led campaigns, refine persuasive user interfaces, and apply data-driven testing. Transform home office shoppers into devoted customers through powerful digital marketing techniques that deliver real results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with psychology-driven strategies to boost conversions among home office buyers. Master building precise buyer personas, charting decision paths, and crafting compelling multi-channel campaigns. Optimise product pages, user experience, and checkout processes, integrate behavioural nudges into communications and designs, and leverage testing, analytics, and feedback for rapid refinements.
Elevify advantages
Develop skills
- Behavioural copywriting: write emails and ads tapping into biases, urgency, and social proof.
- Persona-driven funnels: chart customer journeys and deploy focused, high-conversion campaigns.
- UX and checkout tweaks: streamline product pages to reduce barriers and accelerate sales.
- Testing and analytics: conduct A/B tests and analyse funnel metrics to expand top performers.
- Retargeting expertise: build cart recovery and remarketing sequences to reclaim lost revenue.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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