Digital strategy training
Gain expertise in digital strategy tailored for retail and marketing sectors. The programme covers evaluating digital capabilities, developing data-informed plans, refining online shopping experiences and seamless multi-channel customer paths, and leveraging data insights, customer relationship tools, and targeted marketing to achieve tangible business expansion and results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a practical guide to enhancing online business performance. Participants will learn to evaluate digital readiness, create actionable strategies, handle risks, suppliers, and oversight. Key topics include integrating multiple channels, managing customer information, CRM systems, unified customer profiles, plus boosting online sales, data analysis, performance indicators, and expansion avenues using real-world tools and methods.
Elevify advantages
Develop skills
- Develop comprehensive digital roadmaps for retail: focus on immediate gains and sustained expansion.
- Enhance e-commerce user experience: increase sales through conversion optimisation, testing variants, and performance improvements.
- Create integrated omnichannel customer journeys: align physical stores, websites, pricing, and delivery processes.
- Transform customer data into profitable outcomes: implement single customer views, select CDP/CRM solutions, and ensure data privacy.
- Expand performance marketing efforts: apply marketing mix modelling, attribution analysis, SEO/SEM tactics, and customer lifecycle strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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