Digital Marketing Specialist Course
This course equips you with hands-on digital marketing skills, from funnel design and paid media planning to analytics, testing, and automation for optimal campaign performance.

from 4 to 360h flexible workload
valid certificate in your country
4.2 in the evaluation
What will I learn?
Master practical skills to build accurate buyer personas, design high-converting funnels, and choose the right channels at every stage. Learn to plan paid campaigns, set realistic KPIs, and calculate budgets that hit performance targets. Use GA4, Tag Manager, and key ad platforms to track results, run A/B tests, and optimise weekly, all while staying compliant with privacy and data quality standards.
Elevify advantages
Develop skills
- Performance funnel design: build full-funnel journeys that convert fast.
- Paid media strategy: plan, budget, and optimise high-ROI Search and Meta ads.
- Analytics and tracking: set up GA4, GTM, and conversion events that actually work.
- Testing and optimisation: run A/B tests and scale winners with clear KPIs.
- Segmentation and automation: deploy targeted flows that boost retention and LTV.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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