digital marketing and communication training
This course equips you with essential digital marketing and communication skills for impactful product launches and campaigns. Delve into data-driven strategies across channels, customer journey optimisation, A/B testing, analytics setup, and omnichannel approaches to drive traffic, enhance conversions, and build lasting customer value in a competitive market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a hands-on framework to plan and execute effective digital marketing strategies. Master customer positioning, journey mapping, omnichannel campaigns, and optimisation of email, social media, content, and paid ads. Track key performance indicators, implement analytics tools, conduct A/B tests, and refine sales funnels for measurable, scalable results aligned with business growth objectives.
Elevify advantages
Develop skills
- Master analytics setup: define KPIs, configure GA4, UTMs, and attribution models swiftly.
- Design high-performing funnels: map customer paths, improve user experience, and accelerate conversions.
- Develop omnichannel strategies: integrate email, social, paid ads, and SEO for cohesive campaigns.
- Apply A/B testing effectively: experiment with creatives, pages, and flows to maximise return on ad spend.
- Bridge offline and online: convert events, PR efforts, and retail activities into measurable digital traffic.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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