Digital Traffic Course
This course equips you with practical skills to master digital traffic generation, from analytics and planning to testing and optimization for profitable campaigns across major platforms.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Digital Traffic Course provides a straightforward, hands-on approach to planning, launching, and expanding profitable campaigns. You'll learn GA4 tracking, KPIs, and attribution, then get to grips with choosing channels, designing funnels, and mapping messages. Create precise forecasts, distribute budgets across Google, Meta, and TikTok, and conduct organised experiments to boost ROAS, reduce CPA, and quickly build steady, high-intent traffic.
Elevify advantages
Develop skills
- Performance analytics mastery: track GA4 events, KPIs, and real conversions.
- Smart media planning: allocate budgets, bids, and channels for maximum ROAS.
- Funnel strategy design: map audiences, messages, and offers across the full journey.
- Rapid testing playbook: run valid A/B tests on ads, creatives, and landing pages.
- Forecasting and benchmarks: model CPC, CPA, and revenue to guide traffic decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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