Bing Advertising Course
This course teaches practical skills for planning, launching, and optimizing profitable Microsoft Advertising campaigns on Bing, covering KPIs, keywords, ads, tracking, and a 4-6 week optimization plan.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Bing Advertising Course provides a practical, step-by-step approach to planning, launching, and optimising profitable Microsoft Advertising campaigns. You'll learn to set KPIs and budgets, research keywords, structure campaigns, write high-converting responsive ads, build effective landing pages with accurate tracking, select smart bidding and targeting options, and follow a clear 4–6 week optimisation plan for consistent performance improvements.
Elevify advantages
Develop skills
- KPI planning & budgeting: set realistic Bing Ads goals and monthly media plans.
- Microsoft Ads keyword strategy: build high-intent, well-structured campaigns quickly.
- Ad copy & extensions: craft responsive search ads that convert on Bing.
- Tracking & attribution: implement UET, conversions, and cross-platform reporting.
- Optimisation playbook: run 4–6 week tests, scale winners, and cut wasted spend.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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