Hotjar Course
This course equips you with practical skills to leverage Hotjar for user experience optimization, from setup to actionable insights and continuous improvement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Hotjar Course teaches you how to transform site objectives into straightforward research questions, set up recordings, heatmaps, funnels, and surveys, and create solid sampling and segmentation plans. You'll learn to analyse behaviour patterns, link insights with GA4 and other data sources, identify key UX and CRO opportunities, prepare A/B tests, and deliver reports on tangible improvements in conversions, engagement, and revenue through a consistent optimisation process.
Elevify advantages
Develop skills
- Master Hotjar setup: get heatmaps, recordings, and funnels running in days, not weeks.
- Analyse behaviour insights: interpret Hotjar data to spot UX issues and CRO opportunities quickly.
- Implement data-driven UX improvements: convert Hotjar discoveries into effective design and content updates.
- Prepare experiment reports: establish KPIs, benchmarks, and precise A/B test measures.
- Establish ongoing optimisation routine: create a straightforward, repeatable Hotjar review schedule.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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