B2B Email Marketing for Lead Generation Course
This course teaches practical B2B email marketing techniques to generate qualified leads through persona definition, nurture flows, lead scoring, and optimization strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course shows you how to build high-performing B2B email programmes that consistently generate qualified leads. You will define buyer personas, map problems to offers, design segmented nurture flows, and write conversion-focused copy. Learn lead scoring, automation, deliverability, testing, and analytics so you can launch compliant, scalable campaigns that move prospects to sales faster.
Elevify advantages
Develop skills
- Build B2B SaaS email strategies: align personas, offers, and KPIs fast.
- Design segmented nurture flows: 5–7 step sequences that convert leads to SQLs.
- Implement lead scoring: combine behaviour and firmographics for sales-ready MQLs.
- Optimise with testing: run A/B tests and dashboards to lift pipeline metrics quickly.
- Set up compliant ops: deliverability, consent, and Martech integration done right.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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