Performance Marketing Channels Course
This course equips marketers with essential skills to master performance marketing channels, focusing on strategic planning, implementation, and optimization for superior ROI.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Performance Marketing Channels Course provides a practical, step-by-step approach to planning your channel mix, structuring campaigns, and allocating budgets for maximum returns. You'll learn to utilise search, social, email, display, and affiliates throughout the customer journey, establish clear KPIs, develop reliable tracking and dashboards, assess tests, handle risks, and optimise creatives, audiences, and bids with assurance in a concise, targeted programme.
Elevify advantages
Develop skills
- Develop comprehensive channel strategies across search, social, email, and display to drive conversions.
- Implement GA4, pixels, and precise UTMs for reliable, privacy-compliant performance monitoring.
- Craft efficient campaign setups and targeting to reduce customer acquisition costs and enhance return on ad spend swiftly.
- Formulate quick testing frameworks for advertisements, bids, and landing pages to identify and expand successful elements rapidly.
- Convert market analysis and lifetime value data into intelligent budgeting, KPIs, and forecasts prepared for potential risks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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