Adobe Analytics Course
Master Adobe Analytics to build robust tracking, analyze user behavior, and drive data-informed optimizations for ecommerce success.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Adobe Analytics Course teaches you to set up tidy report suites, organise eVars and events properly, and construct an accurate ecommerce buying funnel. You'll learn to check tagging, match orders, monitor campaigns using correct UTMs, and secure data over different domains. Afterwards, produce reports based on key performance indicators, group user actions, spot irregularities, and convert funnel findings into straightforward optimisation and testing strategies you can implement right away.
Elevify advantages
Develop skills
- Ecommerce KPI design: link revenue, AOV, LTV and ROAS to straightforward business objectives.
- Adobe Analytics funnels: quickly create purchase paths, segments, and drop-off reports.
- Experiment tracking: configure A/B tests, events, and uplift assessment in Adobe.
- Channel attribution: set up UTM, eVars, and models for paid, organic, and email channels.
- Data QA and benchmarks: verify orders, troubleshoot tags, and measure against industry standards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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