CRM & Customer Experience Course
Gain expertise in CRM and customer experience tailored for digital marketing success. Connect ecommerce data sources, create automated customer journeys, deliver personalised interactions across all touchpoints, and monitor vital KPIs to enhance retention, drive repeat business, and maximise customer lifetime value in a competitive landscape.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you to transform customer data into targeted goals, precise segments, and revenue-generating automated journeys. Master designing welcome series, loyalty programmes, VIP treatments, win-back strategies, and cart abandonment recoveries, while applying smart personalisation, ensuring data integrity and seamless integrations, and monitoring key metrics like retention rates, customer lifetime value, average order value, and conversions for optimised, results-driven campaigns.
Elevify advantages
Develop skills
- Develop ecommerce CRM journeys: quickly deploy win-back, VIP, and post-purchase sequences.
- Create data-informed customer segments: accurately reach new, at-risk, and high-value clients.
- Set up CRM technology infrastructure: integrate stores, purify data, and enable tracking swiftly.
- Deliver scalable personalised experiences: use dynamic content, recommendations, and optimal timing.
- Evaluate CRM returns: monitor CLTV, retention, AOV, and uplift via intuitive dashboards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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