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B2B SaaS Marketing Course

B2B SaaS Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The B2B SaaS Marketing Course provides a practical, fast-paced guide to grow product-led and sales-led approaches together. Learn to design effective pricing tiers, define value metrics, and run smart experiments. Build onboarding and activation flows that convert, set clear PLG-to-SLG handoff rules, and create sales enablement assets, dashboards, and 90-day roadmaps that directly impact activation, retention, and ARR.

Elevify advantages

Develop skills

  • PLG–SLG strategy: design mid-market SaaS funnels that convert and expand fast.
  • Activation analytics: run funnel, cohort, and A/B tests to lift trial-to-paid.
  • Onboarding UX: craft 14-day flows and lifecycle messaging that drive adoption.
  • SaaS pricing: build tiered PLG–SLG packages, experiments, and ROI narratives.
  • Revenue ops: align handoffs, lead scoring, and OKRs to grow ARR efficiently.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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