B2B Digital Marketing Course
This course equips mid-sized SaaS companies with practical strategies for a three-month customer acquisition program, focusing on MQL standards, buyer profiles, value offers, tailored communications, budget management, campaigns, channel optimization, ROI measurement, and executive reporting using funnel calculations.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This B2B Digital Marketing Course provides a straightforward, hands-on strategy to start and grow a three-month customer acquisition programme for mid-sized SaaS companies. You'll set specific MQL standards, create buyer profiles, develop value offers, and tailor communications to every stage of the buying process. Learn to manage a $60,000 budget, run paid and organic campaigns, improve your own channels, measure returns, and report assuredly to executives using practical targets and funnel calculations.
Elevify advantages
Develop skills
- B2B funnel design: convert revenue goals into exact MQL and pipeline objectives.
- Persona-led messaging: create targeted value propositions for Operations Directors and Project Managers.
- Channel playbooks: initiate high-return LinkedIn, Google, email, and webinar initiatives.
- Analytics and ROI: monitor UTMs, CPL, CP-MQL, and payback periods with straightforward dashboards.
- Conversion optimisation: develop landing page sequences that increase demos and sales-qualified leads.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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