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AdTech Course

AdTech Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The AdTech Course equips you with hands-on skills to plan, execute, and fine-tune advertising campaigns on Google, Meta, and major DSPs. You'll cover media buying, bidding strategies, audience targeting, and funnel setup, along with tagging, first-party data handling, and identity fundamentals. Additionally, explore attribution methods, testing approaches, forecasting techniques, and budget distribution, all illustrated through a straightforward e-commerce sportswear example in Brazil to link tactics with tangible outcomes.

Elevify advantages

Develop skills

  • Master media buying: construct high-ROI campaigns on Google, Meta, and leading DSPs.
  • Optimise funnels swiftly: organise, evaluate, and expand search, social, and programmatic efforts.
  • Leverage first-party data: implement tagging, segmentation, and retargeting for valuable audiences.
  • Track key metrics: establish KPIs, calculate ROAS, LTV, and budget effects precisely.
  • Conduct intelligent experiments: create A/B and lift tests to validate genuine uplift.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Prison System Intelligence Advisor, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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