Adobe Campaign Course
This course equips you with practical skills to build and optimize customer journeys in Adobe Campaign for Zimbabwean e-commerce, focusing on automation, data management, and performance tracking to boost conversions and revenue.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Adobe Campaign Course teaches you how to create effective welcome, nurture, loyalty, and reactivation customer journeys suited to Zimbabwean e-commerce. You will learn to define key audiences, set up triggers, use RFM and lifetime value analysis, manage message frequency, handle consent and data quality, integrate with e-commerce and analytics tools, conduct A/B tests, monitor KPIs, and improve campaigns using straightforward workflows and reports.
Elevify advantages
Develop skills
- Adobe Campaign audience builds: create and refresh core segments quickly.
- Data model setup: map, clean and enrich profiles for Zimbabwean e-commerce.
- Journey automation: launch welcome, nurture and loyalty flows that drive conversions.
- Campaign control: apply A/B tests, throttling and suppression for secure deliveries.
- KPI optimization: track revenue, opens and clicks to refine campaigns swiftly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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