Mass and Communication Course
This course equips participants with practical skills to design and execute effective public awareness campaigns against misinformation, covering audience targeting, message crafting, multichannel distribution, monitoring, and ethical considerations.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course assists you in crafting effective public awareness campaigns that tackle misinformation using clear, convincing messages. You will learn to divide audiences, select appropriate channels, and tailor content for TV, radio, social media, and community events. Acquire tools for ethical planning, budgeting, analytics, and quick testing to ensure every message is targeted, trustworthy, and trackable in real time.
Elevify advantages
Develop skills
- Audience segmentation: swiftly profile at-risk groups and their media preferences for maximum effect.
- Persuasive messaging: create short, fact-supported prebunking and debunking content.
- Multichannel strategy: develop offline-online campaigns involving influencers and viral spreads.
- Rapid MEL skills: monitor reach, public sentiment, and behaviour shifts using simple analytics.
- Ethical campaign design: handle risks, budgets, and legal matters in efforts against misinformation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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