Advertising Strategy Course
This course provides practical strategies for advertising in the skincare market, focusing on data-driven positioning, budgeting, and campaign optimization for sensitive and acne-prone skin audiences.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Advertising Strategy Course teaches you how to examine the skincare market, identify specific target personas, and create data-informed positioning that connects with buyers who have sensitive and acne-prone skin. You will learn to set KPIs, design acquisition funnels, distribute an $80k budget over main channels, instruct creators, experiment and refine campaigns, and expand profitable growth using straightforward, practical methods you can use right away.
Elevify advantages
Develop skills
- Skincare market analysis: quickly assess niche sizes and understand competitor positioning.
- KPI and funnel modelling: set CAC, ROAS, and budgets using simple, clear calculations.
- Brand positioning: develop proven value propositions, claims, and succinct statements.
- Channel strategy: distribute spending and creatives across Meta, TikTok, Search, and CRM.
- Testing and optimisation: conduct effective A/B tests, interpret outcomes, and expand successful ads.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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