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Advertising Strategy Course

Advertising Strategy Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Advertising Strategy Course teaches you how to examine the skincare market, identify specific target personas, and create data-informed positioning that connects with buyers who have sensitive and acne-prone skin. You will learn to set KPIs, design acquisition funnels, distribute an $80k budget over main channels, instruct creators, experiment and refine campaigns, and expand profitable growth using straightforward, practical methods you can use right away.

Elevify advantages

Develop skills

  • Skincare market analysis: quickly assess niche sizes and understand competitor positioning.
  • KPI and funnel modelling: set CAC, ROAS, and budgets using simple, clear calculations.
  • Brand positioning: develop proven value propositions, claims, and succinct statements.
  • Channel strategy: distribute spending and creatives across Meta, TikTok, Search, and CRM.
  • Testing and optimisation: conduct effective A/B tests, interpret outcomes, and expand successful ads.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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