Lesson 1Translating 3–5 keywords into visual vocabulary and functional choicesThis part shows how to choose 3–5 brand words and turn them into visual terms, material picks, and practical actions, making sure every seen and used part steadily shows the brand promise.
Picking clear, non-common wordsMoodboards linking words to picturesShape language matching wordsMaterial, colour, and finish picksPractical actions matching wordsLesson 2Defining target user and use cases in 3–5 sentences: urban mobility, lifestyle cues, interaction patternsThis part guides you in setting target users and uses, turning city travel patterns, life hints, and interaction ways into short stories that guide design choices, feature focuses, and brand voice.
User types for compact EV SUVsDaily city trips and route mappingLife hints and brand match checksInteraction ways and tech hopesWriting short user story bitsLesson 3Exterior surface language: primary volumes, secondary lines, shoulder/character lines, crease hierarchyThis part details exterior surface styles, from main shapes to side lines and crease order, explaining how to manage reflections, tension, and highlights so the SUV looks clean, fresh, and clearly on-brand from all sides.
Main body shapes and mass setupShoulder and character line plansSide creases and break logicReflection control and highlight flowSurface tension for EV freshnessLesson 4Interior architecture: dashboard typologies, bridge vs layered consoles, sightlines, and perceived widthThis part explains interior setup choices for dashboards and consoles, comparing bridge and layered setups, handling sight lines, and using shape, colour, and lights to boost felt width, openness, and brand character.
Dashboard height and section plansBridge vs floating console logicLayered dashboard for depth and light playSight lines, seat points, and viewsFelt width through shape and colourLesson 5Exterior fundamentals: proportion rules for compact electric SUVs (wheelbase, overhangs, beltline, roofline)This part explains size rules for compact electric SUVs, showing how wheelbase, overhangs, beltline, and roofline picks affect stance, use, air flow, and how steadily they show the brand character.
Wheelbase and cabin to body balanceFront and back overhang tuningBeltline height and glass to body ratioRoofline flow, taper, and air impactStance, track width, and visual steadinessLesson 6Lighting strategy: primary signature (front/rear), DRL geometry, animated sequences and their brand roleThis part details how front and back light marks, DRL shapes, and moving sequences set brand recognition, help safety and rules, and make a lasting night look that works across future vehicle lines.
Front mark layout and orderBack light designs and night lookDRL shape, thickness, and rhythmMoving sequences and legal limitsLight family plans across linesLesson 7HMI & interaction feel: display layout, tactile vs touch controls, ambient zones, and feedback languageThis part covers HMI and interaction feel, from display setup and control mix to ambient areas and feedback styles, making sure every touch, sound, and light feels natural, steady, and matching the brand.
Main and side display areasTouch vs feel control balanceAmbient lights as HMI waySound, touch, and visual feedbackStarting up, modes, and clear statesLesson 8Wheel and stance design: relationship between wheel size, tire profile, wheel arch treatment, and perceived confidenceThis part looks at wheel and stance design, linking wheel size, tire shape, and wheel arch handling to felt confidence, efficiency, and comfort, while keeping sizes workable for packing, cost, and air performance.
Wheel size vs body scaleTire shape, comfort, and sport feelWheel arch shape and cut designsFlushness, offset, and track widthAir wheels and EV efficiency hintsLesson 9Storage and utility logic: visible vs hidden storage, modularity for urban lifestylesThis part explores storage and utility plans for city life, balancing seen and hidden spaces, flexible setups, and adaptable cargo so the vehicle feels natural, tidy, and truly helpful for daily town routines.
Mapping daily carry items and flowsSeen vs hidden storage spotsFlexible boot and back seat ideasFlexible cabin organisers and railsQuick clean and easy reach solutionsLesson 10Seating and ergonomics: seating silhouettes, cushion profiles, perceived support, and social seating logicThis part focuses on seating and ergonomics, covering seat outlines, cushion shapes, felt support, entry and exit, and social seating plans so riders feel comfy, safe, and naturally keen to chat.
Seat point, posture, and view targetsSeat outline and side support tuningCushion shape and pressure mappingBack bench vs single seatsEntry, exit, and turn ideas
