Bayesian Statistics Course
This course offers a practical introduction to Bayesian statistics, focusing on modeling conversion data with real-world applications in marketing and product development.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Bayesian Statistics Course provides a quick, hands-on way to model conversion data with confidence. You'll clean and prepare real-world datasets, construct Beta-Bernoulli and hierarchical models, run MCMC using modern libraries, and assess model fit. Learn to measure uncertainty, compare segments, direct A/B tests, and effectively share results, assumptions, and ethical aspects with product and marketing teams.
Elevify advantages
Develop skills
- Bayesian conversion modelling: quickly build Beta-Bernoulli and hierarchical rate models.
- MCMC workflow: code, tune, and diagnose Bayesian models using professional tools.
- Decision analysis: convert posterior probabilities into straightforward marketing actions.
- Data preparation for Bayes: clean, engineer, and segment conversion data for modelling.
- Stakeholder reporting: clearly, ethically, and concisely explain Bayesian results.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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