Psychology of Communication Course
This course equips you with psychological insights into communication for crafting persuasive, ethical email messages. Explore cognitive and emotional triggers, analyse audience behaviours and data, and implement proven strategies to enhance engagement, build trust, and drive conversions in your professional work. Ideal for marketers and communicators seeking data-driven results.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain practical skills in the Psychology of Communication Course to create clear, effective email campaigns. Understand how cognitive ease, attention spans, memory retention, and decision heuristics influence reader behaviour, then apply this to develop compelling subject lines, mobile-optimised designs, concise body text, and strong calls to action. Master ethical emotional appeals, message framing, social proof techniques, audience segmentation, A/B testing methods, and essential metrics for rapid campaign improvements.
Elevify advantages
Develop skills
- Design persuasive emails using ethical cognitive and emotional triggers.
- Optimise email content with high-impact subject lines, body copy, and CTAs.
- Analyse audience data including behaviours, stressors, and device preferences.
- Leverage social proof and framing to foster trust and prompt action.
- Conduct A/B tests and monitor key metrics to refine campaigns effectively.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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