Retail Store Management & Visual Merchandising Course
Enhance retail sales through effective store layouts, eye-catching window displays, and data-backed visual merchandising strategies. Gain expertise in directing customer movement, crafting impactful displays, and monitoring KPIs to maximise profits from every space in the store.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course equips you with hands-on skills to design store layouts, manage customer traffic, create striking window displays and focal points that spotlight products and promotions. Master zoning techniques, display guidelines, schedules, team procedures, checklists, and connect all choices to KPIs, testing, and reports showing how visuals boost performance.
Elevify advantages
Develop skills
- Visual merchandising fundamentals: quickly create compelling windows and focal displays.
- Optimise store layouts: zone areas to increase foot traffic and encourage cross-selling.
- Track retail KPIs: analyse metrics to connect visual updates to sales growth.
- Implement VM routines: develop checklists, schedules, and team coaching.
- Conduct in-store A/B tests: evaluate displays and report on conversion drivers.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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