Point-of-Sale Promotion & Activation Course
Gain expertise in point-of-sale promotions for premium granola products. Delve into shopper behaviours, develop targeted POS strategies, plan activation timelines, execute field operations, and measure KPIs to increase sales, encourage trials, and secure prime shelf space in busy retail settings. This training equips you to excel in competitive markets with practical, results-driven techniques.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches how to convert premium granola shoppers into buyers through effective in-store strategies. Explore category trends, buyer behaviours, and market segments, then apply insights to create SMART goals, POS plans, activation schedules, and precise team guidelines. End equipped to monitor KPIs, identify challenges, and refine 8-week cycles for better outcomes.
Elevify advantages
Develop skills
- Diagnose POS challenges swiftly by identifying packaging, shelving, and display issues.
- Transform shopper insights into practical actions with precise 8-week POS activation targets.
- Create effective POS strategies selecting optimal materials, positions, and non-price promotions.
- Instruct and oversee field teams with detailed store directives and photo-based audits.
- Measure POS returns using sales, stock turnover, and display metrics for rapid improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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