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Point-of-Sale Promotion & Activation Course

Point-of-Sale Promotion & Activation Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course teaches how to convert premium granola shoppers into buyers through effective in-store strategies. Explore category trends, buyer behaviours, and market segments, then apply insights to create SMART goals, POS plans, activation schedules, and precise team guidelines. End equipped to monitor KPIs, identify challenges, and refine 8-week cycles for better outcomes.

Elevify advantages

Develop skills

  • Diagnose POS challenges swiftly by identifying packaging, shelving, and display issues.
  • Transform shopper insights into practical actions with precise 8-week POS activation targets.
  • Create effective POS strategies selecting optimal materials, positions, and non-price promotions.
  • Instruct and oversee field teams with detailed store directives and photo-based audits.
  • Measure POS returns using sales, stock turnover, and display metrics for rapid improvements.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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