from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Retail Strategy Course provides practical tools to identify target customers, refine positioning, and develop winning value propositions. Learn to assess markets, optimise pricing, product ranges, and distribution channels, and create loyalty programmes that promote profitable expansion. Develop data-informed strategies, conduct efficient trials, and execute integrated plans that enhance performance rapidly and enduringly.
Elevify advantages
Develop skills
- Retail market analysis: quickly interpret Zambian fashion trends and competitor actions.
- Customer positioning: develop precise customer profiles and value propositions for 25–40 year-old shoppers.
- Profit levers: optimise pricing, margins, stock, and space for immediate gains.
- Omnichannel growth: design effective product selections, online commerce, and in-store experiences.
- Roadmapping & pilots: formulate 18–24 month strategies, experiments, and performance indicators that expand.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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