Lesson 1Picture Handling Best Ways: Sizes, Picture Sets, Colour Samples, Picture Naming for SEOThis part explains picture handling best ways for fashion, covering sizes, ratios, sets, colour samples, and SEO-friendly naming so images load quickly and aid buying and finding in local markets.
Standard image sizes and aspect ratiosPrimary, alternate, and detail gallery shotsManaging color swatch images per variantFile naming for SEO and asset trackingCompression, formats, and CDN deliveryImage QA workflows before publishingLesson 2Product Info Standards: Template for Write-Ups, Size Guides, Fit Tips, Care DetailsThis part sets product info standards for fashion, including write-up templates, size guides, fit and style tips, and care details that cut returns, boost SEO, and keep a steady brand tone.
Standard structure for product descriptionsCreating clear sizing charts by regionWriting fit notes to reduce returnsCare and fabric instructions best practicesTone of voice and brand style guidelinesLocalizing content for different marketsLesson 3Labelling and Extra Info: Groups, Filters, Search Options, Inner Labels for Sales PlanningThis part covers labelling and extra info plans for groups, filters, and search options, plus inner labels for sales planning, allowing flexible drives, selected displays, and quick site finding.
Difference between tags, attributes, and fieldsDesigning tags for collections and campaignsMetadata for search facets and filtersInternal tags for buying and merchandisingGovernance to avoid tag sprawl and noiseAuditing and cleaning legacy tags regularlyLesson 4Key Product Info Setup: Title, Full and Brief Write-Ups, Price, Cost, SKU, Barcode, Features, Pictures, Alt Text, Weight, Sizes, Supplier, SeasonThis part sets a solid fashion product info setup, covering main IDs, prices, logistics info, and detailed content fields so products stay uniform, findable, and set for sales planning and delivery flows.
Required identifiers: SKU, barcode, internal IDsStructuring titles, short and long descriptionsManaging base price, compare-at, and cost fieldsHandling weight, dimensions, and shipping classesManaging vendors, seasons, and product lifecycleBest practices for product images and alt textLesson 5Setting Product Categories: Picking 3 Main Groups and 2–3 Subgroup Setups for Fashion (e.g., Women, Men, Accessories)This part demonstrates how to create a useful fashion category setup, select top groups, define subgroups, and match navigation, filters, and groups so buyers quickly spot relevant items.
Choosing primary categories for fashionDesigning subcategories by product typeSeparating gendered and unisex categoriesAligning taxonomy with navigation menusUsing taxonomy to power collections and PLPsGovernance for adding new categoriesLesson 6Variation Plan: Adjustable Products vs Separate SKUs, How Variations Link to Stock ItemsThis part explains how to create variation setups for size, colour, and style, when to use adjustable products over separate SKUs, and how each affects stock, reports, and sales flexibility.
When to use configurable parent productsWhen to split variants into separate SKUsLinking variants to inventory locations and binsVariant options for size, color, and materialManaging variant-level pricing and imagesReporting and analytics by variant versus styleLesson 7Pricing Plans and Markup Areas: Suggested Price, Discount Price, Goods Cost, Layered Pricing for OffersThis part details pricing info setups, including suggested price, base and discount prices, goods cost, and layered pricing, so offers, profits, and cuts can be handled steadily across channels.
Storing MSRP, base price, and sale priceCapturing cost-of-goods and landed costMarkup, margin, and profitability reportingTiered pricing and volume discountsPromo price fields versus coupon logicChannel-specific pricing and currency rulesLesson 8Bulk Load/Export Flows: CSV Templates, Needed Fields, Checking, Group Picture UploadThis part covers creating reliable bulk load and export flows with CSV templates, setting needed fields, checking data, and automating group picture uploads to keep big catalogues correct and current.
Designing reusable CSV import templatesDefining required and optional product fieldsData validation rules and error handlingMapping images and galleries in bulk uploadsScheduling recurring imports from ERP or PIMExporting data for audits and external partnersLesson 9Feature Setup: Size, Colour, Material, Fit, SKU Rules and Barcode UseThis part explains how to set up features like size, colour, material, and fit, create naming rules, and link features to SKU and barcode setups to aid search, filters, and storage tasks.
Standardizing size scales and conversionsDefining color, material, and pattern attributesFit attributes for different garment typesDesigning human-readable SKU structuresBarcode formats and scanning constraintsUsing attributes to drive filters and search
