from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Category Management Course provides a straightforward, step-by-step method for developing a successful category, illustrated with breakfast cereals as a practical example. Discover how to convert customer insights into better product selections, create efficient pricing structures, organise focused promotions, and develop implementation plans for shops that include performance indicators, risk management, and tools ready for immediate use in your outlets.
Elevify advantages
Develop skills
- Customer insight mapping: convert breakfast cereal buyer information into straightforward shop strategies.
- Assortment optimisation: assemble, review gaps, and streamline product variants for your outlets.
- Pricing and price structures: quickly create intelligent options for own-brand and manufacturer products.
- Promotion planning: develop one-month promotion strategies that increase sales volume while protecting profits.
- Performance indicator monitoring and risk management: track category performance and avoid issues with stock and profit margins.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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