PESTEL course
Gain mastery in PESTEL analysis tailored for smart home markets across Latin America. Develop skills to quantify market demand, evaluate political, economic, technological, and social influences, and produce clear go, hold, or avoid decisions that empower confident business choices based on solid evidence.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course equips you with practical tools to analyse smart home markets in Latin America using real data and structured frameworks. You will learn to evaluate political and regulatory risks, economic factors, technological infrastructure, and social trends, then convert these insights into precise market sizing, opportunity and risk assessments, and actionable recommendations for informed expansion strategies.
Elevify advantages
Develop skills
- Perform PESTEL-based market sizing to rapidly gauge smart home demand and revenue prospects.
- Conduct country screening to pinpoint promising Latin American markets with reliable data.
- Evaluate tech ecosystems by examining networks, platforms, and standards for product compatibility.
- Map consumer insights to understand digital habits, trust levels, and adoption drivers.
- Synthesise PESTEL findings into executive summaries with definitive go, hold, or avoid recommendations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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