course on business environment
This course equips you with practical PESTEL analysis, market scanning, risk assessment, data sourcing, and executive briefing skills tailored for smart home devices. Transform external trends into evidence-based strategic decisions and actionable recommendations for managers.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain skills in applying PESTEL analysis to smart home devices, sourcing reliable data, assessing risks and opportunities, prioritising external factors, and creating executive deliverables with recommendations for pricing, sourcing, design, and compliance in North America and Europe.
Elevify advantages
Develop skills
- Conduct PESTEL analysis to produce sharp, evidence-based insights quickly.
- Scan smart home markets to identify EU and US trends, competitors, and growth drivers.
- Assess external risks by rating impact, likelihood, and prioritising threats.
- Source, verify, and cite data from global databases for business decisions.
- Design executive briefs that convert complex research into clear, actionable slides.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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