Designing Innovative Services Course
This course equips managers with tools to transform complex health insurance services into trusted, clear experiences through rapid research, journey mapping, service blueprints, and optimisation of key touchpoints for end-to-end improvements applicable right away.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain practical tools to enhance complex health insurance services end-to-end. Master quick user needs research, objective setting, journey mapping, and service blueprints to unite teams. Design reliable digital experiences, define touchpoints, establish KPIs, and produce actionable deliverables for immediate organisational use.
Elevify advantages
Develop skills
- Service blueprinting: map frontstage, backstage, and KPIs in days, not months.
- Rapid UX research: run quick interviews, micro-surveys, and benchmark competitors.
- Journey mapping: build first-use health-insurance journeys and spot redesign wins fast.
- Intangible service design: craft clear, human digital flows for complex benefits.
- Touchpoint optimization: improve onboarding, support, and claims with targeted fixes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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