Business Development and Negotiation Course
This course equips you with essential business development and negotiation expertise to secure lucrative deals. Delve into market analysis, defining ideal customer profiles, smart pricing strategies, go-to-market plans, value communication, and negotiation tactics including pilot agreements to boost revenue, engage stakeholders, and excel in management and administrative leadership positions across various industries.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain hands-on skills to analyse markets, pinpoint ideal customers, craft winning value propositions, structure pricing and offers, boost lead generation, and master negotiations to overcome objections, secure pilot deals, and seal contracts effectively for real business growth.
Elevify advantages
Develop skills
- Conduct swift market analysis covering size, competitors, and entry barriers.
- Define ideal customer profiles with key metrics and specific challenges for targeted efforts.
- Develop pricing models for SaaS, demonstrate returns, and create upsell packages.
- Design efficient go-to-market strategies with outreach, channels, and lead tracking.
- Apply negotiation frameworks to manage pilots, counter objections, and finalise agreements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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