Web Analytics for Retail and E-commerce Course
This course equips you with web analytics expertise for retail and e-commerce in international trade. Track cross-border traffic, integrate logistics and customs into KPIs, cut cart abandonment, and optimise revenue by country, currency, shipping, and payments. Build dashboards and playbooks for actionable insights across global markets.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain key web analytics skills for retail and e-commerce, emphasising global traffic, conversions, and revenue tracking. Master campaign monitoring across platforms, integrate logistics data, assess shipping and customs effects, study checkout patterns, and create effective dashboards with KPIs. Conclude with a hands-on optimisation guide for instant multi-market improvements.
Elevify advantages
Develop skills
- Cross-border traffic analytics: analyse sessions, users, and country KPIs.
- Conversion and revenue metrics: calculate rates, AOV, and net revenue per market.
- Logistics-linked analytics: connect shipping, duties, and customs to sales data.
- Checkout and payments review: monitor funnels, drop-offs, and abandons by country.
- Optimisation strategies: create tests, KPIs, and reports for trade teams.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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