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Advertising Media Planning & Buying Course

4.8/5
Advertising Media Planning & Buying Course
4.8 in the evaluation
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Advertising Media Planning and Buying Course provides a clear, practical framework to set objectives, define KPIs, and profile high-value audiences in Zambia. Learn to select the right channels, allocate budgets, and create realistic forecasts using CPM, CPC, and CPA benchmarks. Master negotiations with platforms and publishers, safeguard performance with smart contracts, and optimise campaigns using data-driven measurement and scaling tactics.

Elevify advantages

Develop skills

  • Media strategy design: map finance funnels to channels, KPIs, and budgets quickly.
  • Budget modelling: forecast CPM, CPC, CPA to installs and funded accounts.
  • Cross-channel optimisation: shift spend, test fast, and scale winning finance ads.
  • Publisher negotiation: secure finance inventory, added value, and safe CPAs.
  • Market benchmarking: pull country CPM/CPC data and set realistic ROI targets.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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