Advertising Media Planning & Buying Course
Master advertising media planning and buying for finance in Zambia. Learn channel strategy, budget modelling, benchmarks, and negotiation tactics to cut CPA, boost ROAS, and scale high-quality funded accounts across search, social, programmatic, and niche publishers. Gain practical skills to set objectives, profile audiences, choose channels, allocate budgets, negotiate deals, and optimise campaigns with data-driven insights using CPM, CPC, and CPA metrics.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Advertising Media Planning and Buying Course provides a clear, practical framework to set objectives, define KPIs, and profile high-value audiences in Zambia. Learn to select the right channels, allocate budgets, and create realistic forecasts using CPM, CPC, and CPA benchmarks. Master negotiations with platforms and publishers, safeguard performance with smart contracts, and optimise campaigns using data-driven measurement and scaling tactics.
Elevify advantages
Develop skills
- Media strategy design: map finance funnels to channels, KPIs, and budgets quickly.
- Budget modelling: forecast CPM, CPC, CPA to installs and funded accounts.
- Cross-channel optimisation: shift spend, test fast, and scale winning finance ads.
- Publisher negotiation: secure finance inventory, added value, and safe CPAs.
- Market benchmarking: pull country CPM/CPC data and set realistic ROI targets.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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