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Marketing Analytics Course
Unlock the power of data with our Marketing Analytics Course, specifically designed for business professionals in Zambia looking to improve their marketing strategies. You'll learn about important measurements, KPIs (Key Performance Indicators), and how to understand data so you can make good decisions. Master different ways of marketing online, from social media to email, and learn to make clear reports and pictures that show what's happening. Improve your marketing campaigns with smart ideas and predictions, making sure your content and the ways you share it are working as well as they can. Join us to turn what you learn from the data into real action.
- Become a data visualization expert: Make easy-to-understand visuals to communicate clearly.
- Analyse digital channels: Understand how well social media, websites and email are performing.
- Understand key metrics: Learn what KPIs mean and use data to make strategic decisions.
- Develop actionable insights: Figure out how well each marketing channel and piece of content is doing.
- Improve marketing strategies: Make campaigns better and fine-tune your approach to different marketing channels.

from 4 to 360h flexible workload
certificate recognized by MEC
What will I learn?
Unlock the power of data with our Marketing Analytics Course, specifically designed for business professionals in Zambia looking to improve their marketing strategies. You'll learn about important measurements, KPIs (Key Performance Indicators), and how to understand data so you can make good decisions. Master different ways of marketing online, from social media to email, and learn to make clear reports and pictures that show what's happening. Improve your marketing campaigns with smart ideas and predictions, making sure your content and the ways you share it are working as well as they can. Join us to turn what you learn from the data into real action.
Elevify advantages
Develop skills
- Become a data visualization expert: Make easy-to-understand visuals to communicate clearly.
- Analyse digital channels: Understand how well social media, websites and email are performing.
- Understand key metrics: Learn what KPIs mean and use data to make strategic decisions.
- Develop actionable insights: Figure out how well each marketing channel and piece of content is doing.
- Improve marketing strategies: Make campaigns better and fine-tune your approach to different marketing channels.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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