Game Theory for Business Course
Gain mastery in game theory applications for business and economics. Develop skills to model pricing, marketing, and product strategies, anticipate competitor actions, and create payoff matrices that transform SaaS and Latin American market data into precise, profit-driven strategic choices. Ideal for leaders seeking data-backed decisions in competitive landscapes, this course delivers spreadsheet-based tools for real-time scenario analysis and robust planning.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course equips you with practical game theory tools to analyse SaaS competition in Latin America markets, model pricing strategies, marketing efforts, and feature launches, while predicting competitor reactions using clear payoff frameworks. You will learn to construct normal-form and sequential games in spreadsheets, perform sensitivity analyses, and convert insights into actionable strategic plans, monitoring frameworks, and risk-managed decisions for everyday business challenges.
Elevify advantages
Develop skills
- Game modelling: construct payoff matrices and decision trees tailored to actual SaaS markets.
- Competitive strategy: forecast rival actions and select profit-maximising responses swiftly.
- Pricing analytics: simulate price adjustments, CAC, LTV, churn rates, and margin effects in SaaS environments.
- Market research: leverage efficient data sources for benchmarking pricing, features, and ROI metrics.
- Scenario planning: conduct sensitivity analyses and refine strategies using real-time KPI updates.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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